Aaron Alba
Basic Info
- Location: Point Venture, TX (near Lake Travis, about an hour from Austin)
- Role/Occupation: Director of Sales at Streamline Books, Author/Speaker Coach, Consultant
- Met: NCS men's group meeting at Nick Alter's event (2025-09-19)
- Relationship Status: Married to Olivia, two daughters (2.5 years old and newborn)
Professional Background
- Director of Sales at Streamline Books (hybrid publishing company)
- Runs Alba Coaching & Consulting - helps thought leaders build brands and platforms
- Certified StoryBrand coach and consultant
- First book coming out June 2026
- Works with speakers, authors, and thought leaders on branding and publishing
- Recently signed with exclusive speaking bureau representing high-profile clients
- Recent partnership with John Gordon (leadership guru) launching Gordon Publishing imprint
- Tripled company revenue in one year
Personal Background
- Originally from outside Chicago
- Age 32 (as of September 2025)
- Lives in a golf club community with lake access
- Strong Christian faith, attends Red Rocks Church
- Experienced major spiritual breakthrough about 6 weeks prior to meeting (September 2025)
- Shifted from strategic networking to trusting God's direction
- Practices morning prayer asking God when to wake up rather than setting alarms
Key Projects & Interests
- Faith-based business practices
- Author development and publishing
- Speaking and thought leadership coaching
- Family time and lake activities
- Supporting other entrepreneurs and creatives
- Company verse at Streamline Books: "God owns 100% of our company"
Transcripts
| Transcript ID | Date | Summary |
|---|---|---|
2025-09-19-gary-sheng-aaron-alba-bradley-rapier-nick-alter-rich-carney-ncs-men-group-austin | 2025-09-19 | NCS men's group meeting with Rich Carney on incarnational leadership and defeating isolation |
Strategic Value
- Daily Spirit Partnership: Aaron's publishing expertise at Streamline Books and StoryBrand coaching background make him ideal for developing Gary's Christian media ministry strategy, particularly for book publishing and brand messaging
- ChristoFuture Foundation Access: As a successful faith-driven entrepreneur with high-profile connections (John Gordon, Zachary Levi network), Aaron represents exactly the type of high-influence Christian leader the foundation seeks to cultivate
- Author Platform Development: His experience tripling company revenue and launching Gordon Publishing imprint provides proven expertise for scaling Gary's content creation across Substack, YouTube, and podcast platforms
- Kingdom Business Model: Streamline Books' explicit "God owns 100% of our company" philosophy offers a template for integrating faith and business that aligns with all four 2026 projects
Strategic Value & Collaboration Areas
- Connection with Bradley Rapier and network of creative professionals valuable for documentary and media projects
- Expertise in author development and publishing could help with book projects
- Strong business acumen combined with faith-based approach
- His company's explicit Christian values and rapid growth make him an interesting case study
Connections & Network
- Bradley Rapier: Client and close collaborator for 2+ years, helped with speaking career
- Zachary Levi: Wife Olivia is close friends with Zachary's girlfriend Maggie
- John Gordon: Business partnership through Streamline Books
- Various thought leaders: Through coaching and publishing work
Notes & Observations
Aaron demonstrated remarkable spiritual maturity and vulnerability during our first meeting. His recent spiritual breakthrough mirrors Gary's own journey. He has strong business acumen but has learned to subordinate strategy to divine guidance. Offered to introduce Gary to talented documentary filmmaker.
Key Quotes & Insights
- "God owns 100% of our company"
- "Peace is the greatest parameter of direction"
- "When you lean in, He's literally just like, what should I order? He's like, order this"
- "If God is pointing me in direction, I don't need to network"