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Sophia Stucki

Basic Info​

  • Role: Prenda team member and microschool guide
  • Company: Prenda
  • Background: Runs her own microschool while working for Prenda
  • Met: Prenda open office hours call

Professional Background​

  • Operates her own microschool using Prenda platform
  • Works on Prenda team supporting new guides
  • Extensive experience with Facebook group marketing strategy
  • Located in smaller community (referenced organic vs. paid marketing differences)

Key Expertise: Facebook Group Marketing Strategy​

Joining Groups Early:

  • Emphasizes joining groups to be "part of the community" not just to find students
  • Contributes value even when uncertain: "I would just try to find things that I could have the answer to like, oh, I know where that bakery is"

Profile Posting Approach:

  • Posts profile with personal story and "why": "Hi, my name's Sophia. I'm starting a microschool, five to ten kids out of my home, I'm background checked, using Prenda because it's self-paced, mastery-based"
  • Shares personal motivation: "My wife was like, I understand the thought with really struggle and Prenda, and it's really driven"

Reviving Old Posts Strategy:

  • Searches groups for "school" keyword
  • Comments on old posts (even year-old ones) asking "Hey, did you ever find a school?"
  • This bumps post to top and notifies everyone who liked/commented
  • Creates conversation opportunities with interested parents

Long-term Relationship Building:

  • Talked to "hundreds of people" through this method
  • Many didn't convert immediately due to fear of alternative education
  • Would follow up at beginning of next school year: "Hey, I know we talked last year, I have an opening, are you interested?"
  • Ran microschool for multiple years using this organic approach

Key Quotes​

On community building:

"One important part of it is joining it now so that you're part of the community. You're not just there to find students."

On value-first approach:

"Anywhere where you can add value... that is what's going to build the relationship."

On persistence:

"A lot of those people would come back on conversation years later."

Potential Collaboration Areas​

  • Facebook group marketing strategy consultation
  • Microschool guide mentorship
  • Organic marketing tactics for Christian microschool movement
  • Case study for grassroots microschool growth

Notes​

  • Contrasts her organic/relationship-based approach with Katie's paid promotion approach
  • Acknowledged her smaller community required different tactics than larger markets
  • Valuable resource for guides who want low-cost, high-touch marketing
  • Demonstrated genuine care for helping new guides succeed

Transcripts​

Transcript IDDateSummary
2026-01-08-prenda-weekly-texas-approval2026-01-08Texas TEFA approval; shared son's autism experience with Prenda; confirmed $30k for students with disabilities
2025-12-18-prenda-office-hours-facebook-strategy2025-12-18Prenda Open Office Hours - Facebook Marketing Strategy and Texas Launch Preparation