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Internal brief for Gary Sheng and Ron Roberts providing context on Samuel Armes' potential role; a formal Alpha Schools proposal will follow.

Executive Role: Director of Strategic Public Policy

Compensation Package​

  • Annual Retainer: $350,000
  • Relocation Bonus: Included
  • Geographic Distribution: Primarily based in Austin, Texas with strategic presence in West Palm Beach, FL and Washington, DC

Role Overview​

Leading Alpha Schools' public policy initiatives across all jurisdictions, with responsibility for navigation of regulatory environments, relationship building with key policy makers, and strategic implementation of educational policy reforms that advance Alpha's mission.

Value Proposition: Why Samuel Armes​

Strategic Political Expertise​

Samuel Armes brings unparalleled political strategy capabilities across the ideological spectrum. As a mission-driven executive who "gets things done" in complex political environments, he offers Alpha a unique advantage in rapidly scaling our educational initiatives through policy channels.

Proven Track Record​

  • Architected and passed the first anti-Central Bank Digital Currency bill, which shaped presidential campaign platforms
  • Strategically positioned legislation in Florida that influenced national policy direction
  • Created and advanced the movement for Strategic Bitcoin Reserve implementation
  • Passed six Bitcoin-related bills in Florida
  • Established entire government agencies from concept to implementation
  • Developed strategic political relationships across party lines

Execution Philosophy​

"I'm the executioner. I determine: Can it happen? How does it happen? How do we ensure it happens?"

Samuel excels at:

  • Mapping power structures to identify key decision makers
  • Creating aligned incentives between Alpha initiatives and government priorities
  • Leveraging existing government infrastructure and resources
  • Maximizing ROI on political engagement through B2G (Business to Government) strategy
  • Achieving maximum impact with minimal bureaucratic friction

Bipartisan Effectiveness​

While maintaining strong influence in Republican politics, Samuel has demonstrated exceptional ability to work across the aisle:

  • Successfully persuaded Democratic legislators to support key legislation against party leadership directives
  • Maintains working relationships with Congressional Democrats on blockchain initiatives
  • Approaches relationship building through deep understanding of stakeholders' passions, needs, and motivations

Alpha Strategic Fit​

As the public face of "Alpha Power," Samuel would:

  • Lead policy implementation for Alpha Schools in both red and blue states
  • Navigate regulatory environments to accelerate Alpha's expansion
  • Convert Gary's strategic deals into executable policy frameworks
  • Secure government contracts and partnerships that advance Alpha's mission
  • Eliminate regulatory obstacles through strategic relationship building
  • Position Alpha at the center of educational policy innovation

Strategic Value​

Samuel Armes represents a force multiplier for Alpha's mission, transforming political challenges into strategic advantages through his unparalleled ability to navigate power structures, build meaningful relationships, and execute complex policy initiatives with precision and effectiveness.

Partnership with MacKenzie Price​

Complementary Spokesperson Strategy​

Samuel is positioned to complement—not replace—MacKenzie Price's leadership as founder and primary spokesperson. This partnership recognizes MacKenzie's established credibility while strategically extending Alpha's reach:

  • Division of Focus Areas:

    • MacKenzie: Founder vision, parent engagement, educational philosophy, media appearances
    • Samuel: Political strategy, policy implementation, government relationships, business partnerships, testimony before legislative committees and government hearings

  • "Beyond MacKenzie, Not Out of Her Shadow":

    • Samuel represents Alpha Schools in contexts where political expertise is paramount
    • Particularly valuable for business deals requiring government navigation
    • Serves as Alpha's official representative in legislative hearings and committee testimonies
    • Serves as Alpha's voice when MacKenzie cannot be present (e.g., Romania opportunity)
    • Maintains consistent messaging while bringing specialized political perspective

Implementation Timeline​

  1. Introduction to MacKenzie (facilitated by Gary/Ron)
  2. Selective content development showcasing Samuel's effectiveness on policy topics
  3. Gradual integration into Alpha's spokesperson rotation for specific contexts
  4. Development of complementary public-facing narratives

This strategic partnership magnifies Alpha's influence across both educational and policy domains while preserving MacKenzie's foundational role and amplifying her vision through specialized political channels.