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Meeting Prep: MacKenzie Price Breakfast

Date: Friday, May 23, 2025, 9:00 AM
Purpose: Austin Family Fest Planning & Strategic Alignment

Meeting Objectives​

  1. Secure date confirmation for Austin Family Fest
  2. Get MacKenzie's full buy-in and commitment to the event
  3. Identify high-profile speakers and political figures for participation
  4. Connect with Jay (social media director) for funnel optimization
  5. Position our team as the right people to drive scaling and fix operational challenges

Key Discussion Points​

1. Date Confirmation (Priority #1)​

Primary Options:

  • Saturday, June 14th, 2025
  • Saturday, June 21st, 2025
  • Alternative dates if needed (to discuss with Arthur and Joe)

Key Questions:

  • Which date works best for MacKenzie's schedule?
  • Any conflicts with other Alpha initiatives or her speaking engagements?
  • Timeline for final confirmation so we can move forward with speaker outreach?

2. Political & High-Profile Participation​

Target Political Figures:

  • Governor Abbott (TOP PRIORITY)
  • Senator Ted Cruz
  • Donald Trump Jr.
  • Eric Trump
  • Vanessa Trump (Kai Trump's mother)
  • Linda McMahon
  • Ivanka Trump

Discussion Points:

  • MacKenzie's connections or recommendations for political outreach
  • How to position the event to attract political participation
  • Timing and logistics for high-profile political speakers

3. Famous Parents & Austin Influencers​

Key Question: "What famous parents in Austin would be willing to commit to Austin Family Fest, or could come to Austin for the event?"

Areas to explore:

  • Current Alpha parent network with public profiles
  • Austin-based celebrities, entrepreneurs, or thought leaders with children
  • National figures with Austin connections
  • Her assessment of who would actually show up vs. just express interest

4. Parent Superconnectors & Network Introductions​

Primary Goal: Get MacKenzie's introductions to well-connected parents who can drive attendance

Key Questions:

  • "Who are the parent superconnectors in Austin that you think we should meet?"
  • "Which parents in your network are best at mobilizing other families for events?"
  • "Can you introduce us to 3-5 parents who have strong networks and would be excited about this?"

Strategic Value:

  • Leverage existing parent networks for organic word-of-mouth marketing
  • Identify family influencers who can drive attendance beyond social media
  • Build relationships with parents who could become long-term Alpha advocates
  • Access private parent groups, school communities, and social circles

Specific Asks:

  • Direct introductions to top 5 parent connectors in Austin
  • Permission to mention MacKenzie when reaching out to these parents
  • Understanding of which parent networks/groups are most influential
  • Insight into timing and approach for these introductions

5. Speaker Recommendations & Confirmations​

Education/Media Experts:

  • MacKenzie Price - Visionary founder
  • Rebecca Winthrop - The person who mentioned us in New York Times
  • Austen Allred - Education technology leader

Austin/Alpha Community:

  • Sloane Price - Alpha student voice
  • Maddie Price - Alpha student voice
  • Alex Mathew - Alpha student voice
  • Elle Liemandt - Alpha student voice
  • Ella (Last name?) - Alpha student voice
  • Cruce Saunders - Community member
  • Jawaan Delaney - Alpha school leader
  • Chris Locke - Alpha school leader
  • Stef Baduria - Alpha school leader
  • Jack Oremus - Alpha guide
  • Heather Staker - Alpha Guide trainer
  • Tasha and/or Ben Gordon-Sniffen - Alpha NY perspective
  • Other Alpha leadership voices

Other valuable leaders:

  • Zachary Levi - Father, Actor, Future of Living Visionary
  • Mahaveer Dharmchand - IBM Watson co-creator, future Alpha parent
  • Taher Dhilla - Local food entrepreneur, future Alpha parent
  • UBS SVP
  • Tauren Wells
  • Tony Robbins
  • Ryan Holiday
  • Alexi Giannoulios

Questions for MacKenzie:

  • Which speakers does she think would have the most impact?
  • Any speakers she'd prefer to avoid or handle differently?
  • Her thoughts on student/family speakers vs. outside experts?
  • Timing and logistics for speaker coordination?

6. Marketing & Social Media Strategy​

Primary Goal: Connect with Jay (social media director)

Key Discussion Points:

  • Immediate introduction to Jay for funnel optimization
  • MacKenzie's content creation schedule around the event
  • How to leverage her 1M+ follower platform for maximum attendance
  • Messaging alignment between her content and our broader strategy
  • Timeline for content rollout and promotion

Specific Asks:

  • Direct connection to Jay for ongoing coordination
  • Commitment to specific number of posts/content pieces
  • Access to her email list for event promotion
  • Willingness to do live content or video testimonials

Marketing Channels & Distribution Strategy: Key Questions:

  • "What are the most effective marketing channels you've seen work for family events in Austin?"
  • "Who in your network has email lists that would be relevant for family audiences?"
  • "Which Austin organizations, newsletters, or communities should we be targeting?"
  • "Are there any education-focused email lists or parent groups we should tap into?"

MacKenzie's Podcast Network:

  • "Can we tap into your podcast guest list for speaker recommendations or promotion?"
  • "Which of your past podcast guests would be interested in Austin Family Fest?"
  • "Would any of your podcast guests be willing to promote the event to their audiences?"
  • "Are there guests who might want to speak at the event or do cross-promotion?"

Areas to explore:

  • Austin parent newsletters and email lists
  • Education-focused communities and their distribution channels
  • Local family event promotion networks
  • Influential friends/contacts with relevant email lists
  • Podcast appearances or guest content opportunities
  • Austin family bloggers or social media accounts
  • School district communications or partnerships
  • Parenting groups and mommy blogger networks
  • MacKenzie's podcast guest network and their platforms

Specific Requests:

  • Introductions to 3-5 people with family-focused email lists
  • Names of key Austin family newsletters we should approach
  • Contacts at local media or family publications
  • Recommendations for Austin family influencers beyond social media
  • Access to any Alpha parent communication channels
  • List of podcast guests who might be interested in Austin Family Fest
  • Permission to reach out to podcast guests mentioning MacKenzie's referral

7. Team Positioning & Problem-Solving​

Key Message: "We are the right people to drive scaling, adoption, excitement, and fix every problem in the way."

Evidence Points:

  • Our track record with community building and event execution
  • Understanding of Alpha's current funnel challenges
  • Connections across multiple sectors ("seven mountains" approach)
  • Ability to execute on tight timelines with high quality results

Specific Commitments:

  • Taking full ownership of event logistics and execution
  • Solving the attendance and conversion challenges
  • Creating a scalable model for other Alpha locations
  • Handling all vendor, speaker, and partnership coordination

8. Operational Details & Next Steps​

Event Logistics:

  • Venue confirmation and setup requirements
  • Registration system (Luma) implementation
  • Catering and food arrangements
  • Documentation and content creation during event

Immediate Next Steps:

  • Date confirmation by end of this meeting
  • Introduction to Jay within 24 hours
  • Speaker outreach beginning immediately after date confirmation
  • Regular check-ins leading up to the event

Timeline Alignment:

  • What does MacKenzie need from us by specific dates?
  • When does she need to confirm her participation officially?
  • Any Alpha board or leadership approvals needed?

Conversation Flow Strategy​

Opening (5 minutes)​

  • Thank her for making time
  • Briefly recap the vision and importance of Austin Family Fest
  • Confirm the agenda and time we have together

Core Discussion (30 minutes)​

  • Start with date confirmation (get this locked in first)
  • Move to speaker strategy and her recommendations
  • Discuss marketing/social media collaboration
  • Address any concerns or questions she has

Closing (10 minutes)​

  • Summarize commitments and next steps
  • Schedule follow-up touchpoints
  • Get Jay introduction committed
  • Confirm timeline for final decisions

Key Success Metrics for This Meeting​

  • ✅ Date confirmed for Austin Family Fest
  • ✅ MacKenzie's full commitment and enthusiasm secured
  • ✅ Jay introduction arranged within 24 hours
  • ✅ At least 3-5 high-quality speaker recommendations
  • ✅ Clear next steps and timeline established
  • ✅ Political outreach strategy defined