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GODWAVE Strategic Framework

Date: May 20, 2025
Project: GODWAVE Youth Spiritual Movement
Team: Gary Sheng, Marcus Noel, Arielle Noel, Enrico Moses, Ien Chi, Ron Roberts (RJ)

Mission Statement​

GODWAVE exists to make faith iconic again among youth through culture, creativity, and purpose-driven experiences that foster authentic connection to God and each other.

Strategic Vision 2025-2027​

Create a transformative spiritual-cultural movement that shifts the narrative around faith for today's generation, establishing a sustainable community that endures beyond typical movement lifecycles.

Identity Framework​

What GODWAVE Is​

  • A movement, community, and cultural shift grounded in divine truth
  • A spiritual experience at every touchpoint
  • A curator of world-class faith-based experiences and content
  • A bridge connecting youth to God and meaningful community

What GODWAVE Is Not​

  • Not a traditional church or religious organization
  • Not merely a brand or marketing endeavor
  • Not pursuing growth at the expense of spiritual integrity
  • Not compromising biblical truth for cultural relevance

Core Values​

  1. Connection - Fostering authentic relationships with God, others, and purpose
  2. Truth - Remaining unapologetically biblical while being inclusive in tone
  3. Purpose - Bringing intentionality to every activation and initiative
  4. Abundance - Creating spiritual, emotional, and economic prosperity
  5. Discernment - Prioritizing divine guidance over hustle culture

Organizational Structure​

  • Parent 501(c)(3) for philanthropic activities and donations
  • Subsidiary LLCs for specific activations:
    • GODWAVE Festival LLC
    • The Bridge Media Network LLC
    • Educational Platforms LLC

Operational Model​

  • Collective of curators functioning as vision-holders
  • Inspired by tech industry leadership (spiritual Steve Jobs approach)
  • Campaign-based execution allowing for multiple concurrent initiatives
  • Equity ownership in all ventures incubated or endorsed

Campaign Framework​

Campaign Categories​

  1. Live Experiences (e.g., GODWAVE Festival)
  2. Media & Content (e.g., The Bridge Network)
  3. Education (e.g., Alpha Schools integration)
  4. Community Building (e.g., youth forums, digital communities)

Campaign Structure​

Each campaign operates with:

  • Dedicated leadership team
  • Specific timeline and milestones
  • Independent budget and resources
  • Clear deliverables and success metrics
  • Alignment with overall GODWAVE values and mission

Communication Framework​

External Messaging​

  • Simple, bold, and polarizing
  • Emotionally resonant and repeatable
  • Authentic rather than over-glamorized
  • Youth-focused but not youth-exclusive

Key Message Testing​

Current phrases to test with target audiences:

  • "More Life"
  • "Connect to Purpose"
  • "Truth That Transforms"
  • "Faith is the Culture"
  • "Cultural revival powered by God"

Visual Identity​

  • Distinctive, iconic, and instantly recognizable
  • Spiritually activating at every touchpoint
  • Drawing inspiration from design leaders (e.g., Jack Butcher)
  • Consistent across all platforms and experiences

Team Culture​

  • Radical transparency in communication
  • Mental wellness and spiritual alignment as prerequisites
  • People working in their zone of genius
  • Balance between vision and execution
  • Regular spiritual practice as a collective

Implementation Timeline​

Immediate (May-June 2025)​

  • Refine and test messaging with target audiences
  • Secure social media handles and digital assets
  • Establish legal and financial infrastructure
  • Develop brand mood board and visual direction

Short-Term (2025 Q3-Q4)​

  • Launch first public-facing activation
  • Establish GODWAVE digital presence
  • Begin relationship building with potential partners
  • Pilot test initial content formats

Medium-Term (2026)​

  • Scale successful initial campaigns
  • Expand team with world-class executors
  • Develop educational integration strategy
  • Build donor and supporter network

Long-Term (2027 and beyond)​

  • Establish GODWAVE as cultural force
  • Create sustainable financial model
  • Begin global expansion of key initiatives
  • Measure and document cultural impact

Immediate Action Items​

  1. Refine and test taglines with potential audience segments
  2. Compile team's past 2-3 years of impact projects for movement history documentation
  3. Develop mood board and visual identity exploration
  4. Complete legal entity formation (501c3 + LLCs)
  5. Secure all relevant social media handles and digital domains
  6. Create presentation deck with professional design support
  7. Define specific roles and responsibilities within the collective