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Alpha Schools Family Fair Strategic Framework

Created: May 22, 2025

Event Overview​

A strategically designed community event that showcases Alpha Schools' innovative educational approach while connecting with both general parents and those actively seeking educational alternatives. The event will utilize a "white label" approach that can be scaled and replicated across other locations as Alpha expands.

Strategic Objectives​

  1. Lead Generation: Capture contact information from potential Alpha School parents
  2. Brand Awareness: Increase community awareness of Alpha's educational approach
  3. Parent Conversion: Move interested parents further down the enrollment funnel
  4. Scalable Model: Create a replicable event format for future Alpha locations
  5. Partnership Development: Build strategic relationships with community influencers

Target Audiences & Messaging Strategy​

Primary Audience Segments​

  1. General Parents - "Cold Leads"

    • Messaging Focus: Family entertainment, kid-friendly activities
    • Key Selling Point: Fun weekend activity at no cost
    • CTA: "Bring your kids for a fun Saturday afternoon"

  2. Education-Conscious Parents - "Warm Leads"

    • Messaging Focus: Educational innovation, academic results
    • Key Selling Point: Glimpse into the future of education
    • CTA: "Discover how Alpha achieves 2.6x greater academic growth"

  3. Decision-Ready Parents - "Hot Leads"

    • Messaging Focus: Enrollment process, parent testimonials
    • Key Selling Point: Direct engagement with Alpha leadership
    • CTA: "Speak directly with Alpha families and staff"

Distribution & Marketing Strategy​

Primary Distribution Channels​

  1. Influencer Networks

    • McKenzie Price's platform (~1M followers)
    • Partner organizations' audiences
    • Community leader endorsements

  2. Direct Outreach

    • Manually identified "spark plug" families
    • Recent Alpha converts as evangelists
    • Strategic partners across "seven mountains"

  3. Digital Presence

    • Automated response system for social media engagement
    • RSVP link for contact capture
    • Targeted messaging by audience segment

Partnership Framework: "Seven Mountains" Approach​

Curate partnerships representing key sectors of influence, with each partner serving dual roles:

  1. Distributing event information to their audience
  2. Participating in event programming

Sector Examples​

  1. Technology/Innovation: IBM Watson co-creator
  2. Food/Entrepreneurship: Tahir Dilla (lobster roll shop)
  3. Faith/Community: Tyron Wells (pastor/author)
  4. Culture/Style: Sneaker Politics
  5. Education/Development: Alpha parent representatives
  6. Sports/Wellness: TBD
  7. Media/Arts: TBD

Event Design Elements​

Venue​

  • Alpha School (interior spaces)
  • Utilize sidewalk space for food trucks/outdoor elements

Programming Components​

  1. Parent Testimonial Panels: Recently converted Alpha parents sharing experiences
  2. Partner Presentations: Content from strategic partners relevant to education/family
  3. Student Demonstrations: Showcasing Alpha student projects and achievements
  4. Interactive Activities: Family-friendly engagement opportunities
  5. Food Experience: Partnering with local food entrepreneurs (potential Alpha parents)

Lead Capture Mechanisms​

  1. Contest/Giveaway: Partner-sponsored prizes in exchange for contact information
  2. RSVP System: Pre-event registration capturing emails and phone numbers
  3. On-site Registration: Digital check-in process for walk-in attendees
  4. Follow-up Content: Valuable resources provided post-event to maintain engagement

Implementation Timeline​

Immediate Actions (By May 23)​

  • Confirm event date with McKenzie Price
  • Create RSVP link/system
  • Establish unified communication channel (iMessage group)
  • Draft initial messaging overview

Week 1 (May 23-30)​

  • Finalize partner list across all sectors
  • Develop messaging templates for each audience segment
  • Confirm McKenzie Price promotion schedule
  • Begin direct outreach to "spark plug" families

Week 2 (May 31-June 7)​

  • Launch official event announcement
  • Confirm programming schedule and participants
  • Secure all logistical elements (food, activities, etc.)
  • Activate partner distribution channels

Week 3 (June 8-14/21)​

  • Implement final promotional push
  • Complete venue preparation
  • Conduct final coordination with all partners
  • Prepare registration/lead capture systems

Long-Term Vision​

Position the Family Fair concept as a proprietary Alpha Schools IP that can be:

  1. Replicated across all Alpha School locations
  2. Potentially developed as a separate joint venture with revenue opportunities
  3. Trademarked and scaled with non-competitive education-adjacent brand partners

Responsible Team​

  • Gary Sheng: Overall strategy, partnership development
  • Ron Roberts: Brand positioning, influencer coordination
  • Beef Jones: Community engagement, partnership development
  • Brooke Emerson: Event strategy, audience segmentation
  • Nakia Booth: Logistics coordination