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Zero-Trust Truth Platform Summary

Based on 2025-12-17 strategic session with Mike Ajouz and Santi Montoya

The Problem​

  • Media trust at 28% (historic low)
  • Outrage-driven business models
  • No central truth source → polarization → hate/violence

The Solution: 3-Layer Architecture​

Layer 1 - Journalists as Hedge Funds​

  • Journalists stake their own capital on claims/predictions
  • Their "market cap" rises/falls based on accuracy
  • Better than Substack begging model - creates real accountability

Layer 2 - Trading Layer​

  • Anyone can bet on journalists' positions
  • Go long or short on their claims
  • Financial consequences for lies

Layer 3 - AI Editorial Layer​

  • AI narrates market signals into readable stories
  • "Glossy newspaper" UI for average readers
  • Double-click to see underlying data/liquidity

Key Differentiators from Polymarket​

  • Editorial structure like a newspaper (not random hypotheses)
  • Individual journalist "vehicles" that trade like stocks
  • Accessible to average people, not just bettors

Core Philosophy​

"Truth has zero value with no consequence. Unless there's a consequence, truth is irrelevant. It's creating consequence to truth that changes everything."

"The markets take the absolute self-interest of humans and turns it into a public good."