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2025-06-16 Domain Mall Strategic Planning Session: Gary Sheng & Tim Joo

Date: June 16, 2025
Location: Domain Mall, Austin, TX
Participants: Gary Sheng, Tim Joo
Context: Strategic planning session covering Alpha Schools dynamics, educational content creation, and cultural commentary

Joe Liemandt Management Dynamics & Alpha Schools Critique​

Joe's Mood Management Requirements​

Tim's Revelation from Lamar and Malachi:

Tim: "If Joe's in a bad mood, you're like, don't even talk to him. Don't even engage. Right? It's better to wait until he's in a good mood, unless it's absolutely critical. You have no choice."

Gary's Assessment:

Gary: "I didn't realize that his mood was that much of a factor. He's a baby."

Demo Day Performance Disparity​

Tim's Analysis of Miami vs Austin Performance:

Tim: "I think, honestly, my guess would be is that it was kind of embarrassing for existing. Because the Miami people came in, and they're crushing it. Right. And then they're in the headquarters, the start of this thing, and they're, like, doing an audit, and they're, like, holy shit, like, the actual headquarters. No one knows if they're here."

Organizational Infrastructure Paradox:

Gary: "But it's, like, he also has this massive infrastructure here in Austin. He's got Paul DeGuy, he's got Louis, he's got Jonathan fucking Stewart, Arthur Michel... All these fucking GOATs, you know, all these amazing. All these great people. All these power. Fucking absurd. All these power players. All these killers."

Arthur Michel Leadership Critique​

Email Drama and Accountability Issues:

Gary: "Did I tell you that Jonathan Stewart sent this long email to Arthur feeling the need to replay every interaction that I had with him because he felt like his ass was on the line because Arthur was, like, upset initially that he canceled the event."

Gary's Direct Assessment:

Gary: "And then he was like, Gary, I caught wind that you flagged me as a blocker of the event. And I was like, I don't think I have. I didn't even reply because he's a retard. This guy is beneath me to even reply."

Arthur's Social Dynamics:

Tim: "He literally turned his whole body direction. I was like... I don't think he even knows that he did that. Right? I got that same vibe from Joe. He's so scared."

Pat Azzi Sports Academy Negotiation Lessons​

Deal Structure Mistakes​

Pat's Harvard Law Background vs Poor Negotiation:

Tim: "Pat went to Harvard Law. Obviously, he's smart about it... His brother is also a very high-powered corporate attorney. That works for a cop, international law firm. Anyways, his brother saw the original deal and was like, holy shit. He was like, I know exactly what I'm doing. This is terrible."

Strategic Negotiation Framework:

Gary: "Because you're, he's like thinking almost of what it could end up being after the negotiation. But you have to start off being unreasonable for Joe. For Joe."

Corporate Campus Schools Strategy​

Tim's Current Focus Areas​

Target Markets:

Tim: "But yeah, now I'm just focusing on corporate schools. There's the military leadership stuff. But then also hospital schools. Yeah. Schools for doctors and the kids. But like major hospital hubs. Like San Antonio major hospital hub. Houston has Anderson Medical."

Gary's Microsoft Connection:

Gary: "Can I put you in touch with my cousin? Who's middle up in Microsoft. And she's pretty interested in this... She wanted to also look at 2R Learning. Like to be able to play with it."

Capital Factory Network Access​

Mentorship Strategy:

Tim: "The beauty about being in Capital Factory is I can talk to any mentor at any time in their entire network for anything. So you have access basically to 100 plus Texas entrepreneurs for anything that you want to do as well."

China Strategic Position & Global Influence​

Gary's Unique Access and Influence​

Shadow Emperor Vision:

Gary: "I'm talking to the highest level of people in China right now. And they're all so confused about what to do with... When I explain to them what they need to do. They need to create society engineers. Society engineers. And then they're like, oh, that makes sense. And so I might be flying to Shanghai soon."

Xi Jinping Transition Intelligence:

Gary: "Dude, the fact that this is a confidential, with our friendship. The fact that I know that Xi Jinping is stepping down in the next years. That's nuts... The reason why he's willing to step down is because he knows he's about to get assassinated. Because he creates some enemies."

Future Chinese Leadership:

Gary: "So, literally, a different kind of leadership is about to ascend in China. That's nuts, though. And I'm gonna have a, I'm literally gonna be a shadow emperor... I mean, it's, I guess it's gonna be Christ-aligned. Not explicitly Christian, but like literally Christ-aligned."

Tripartite Religious Diplomacy​

Vatican-China-US Bridge Building:

Gary: "Which is huge progress. Yeah, it's huge progress. That's huge progress, alone with that. Because also what that does is that creates some sort of religious bridge with other... Well, I mean, I have access to Leo. So I could literally facilitate tripartite summits."

Educational Content Creation Strategy​

Collaborative Writing Vision​

Truth-Telling Platform:

Gary: "I think you could create one of the most exciting educational blogs, but just society blogs, right?... In a desert of lies, in front of a glass of truth. Water."

18 Article Ideas Generated:

  1. Critical need for all-boys schools
  2. Male leadership drought of the last 50 years
  3. Need for unapologetically religious schools
  4. How to create schools that develop the women we need
  5. What influential people should do today
  6. Key ingredient of a flourishing society is courage
  7. How to create world peace
  8. Why standardized testing is ruining society
  9. Critical need for celebrating and building trade schools
  10. How to develop software craft people
  11. What parents need to know about education
  12. Why schools should be the foundation of new cities
  13. Schools for new city developers
  14. Why we need to normalize dating education
  15. Marriage school necessity
  16. Why every new data center and factory must be paired with schools
  17. If children are our most precious resource, why aren't we taking investing seriously?
  18. Just because something is normal doesn't mean it's acceptable

Brand Positioning Strategy​

Tim as Courageous Truth-Teller:

Gary: "I think your moat is that... Your courage is your greatest asset, bro. Your intelligence for sure, but like, your courage... And I think this could crush. And I think what this would lead to is... Other school systems trying to hire you."

Content Production Process:

Gary: "It's gonna be so easy for us to write all these articles. You know why? Because the process is gonna be... We talk about it for 30 minutes, you and I. Just on that topic. Hit record. And then we just fucking tell them to write a concise article on it."

"Anti-Bitch Academy" Concept Development​

Male Leadership Crisis Recognition​

Societal Need Assessment:

Gary: "We need women that submit. I'm completely serious. Don't miss my words about that. I think we are breeding weak fucking men. That's why we need boy schools. Where we discipline the guys."

50-Year Male Leadership Drought:

Gary: "Well, it's been a 50-year drought, honestly... That's the best... I've never said it before, but I kind of think... There's basically a 50-man male leadership drought. A vacuum."

School Concept Framework​

"Don't Be a Bitch Academy" Vision:

Gary: "But like, the funny thing is like, that kind of sums up what we should work on together, Tim. Yeah. Is stuff where the moat is that everyone's a bitch. Yeah. And like, and it's both in the fact that they wouldn't do the thing, but also we're addressing them being a bitch in our schools."

Market Validation:

Tim: "Have you not seen those like adult marine camps where they have like ex-Navy SEAL guys come in and men, grown-ass men, spend 15 grand to get screamed at?"

Potential Names Brainstormed:

  • "Don't Be a Bitch Academy"
  • "Revival" (Gary's favorite)
  • "Anti-Bitch Institute"
  • "Real Alpha School"

Cultural and Relationship Commentary​

Dating Culture Crisis Analysis​

Standoff Dynamic:

Gary: "The tricky thing about American women right now... Is that... It's like a standoff. Where like... They're... They're not like... Inviting traditional courtship. Because they assume that guys are dicks. But then they only respond to guys that are dicks."

Personal Dating Example:

Gary: "I was at Soho House on Saturday, right? This girl and I were chatting for like 20 minutes... Then I come back and she's on her way out... She's like, do you have an Instagram? I'm like, no, I don't have an Instagram. She's like, oh... She's just so conditioned to increase her followers on Instagram."

Traditional Gender Roles Framework​

Biblical Order Emphasis:

Gary: "It's not me telling you to submit. It's this. Yeah, it's not me telling you to submit. It's this. Yeah, it's the order. It's the order. God, man, woman, child. That's literally what it is. And God knows that you want to be led."

American Cultural Decline Assessment​

Tim's Peru Perspective​

Soul vs Money Trade-off:

Tim: "America is where you go to make money, but you lose your soul at the same time... And then here, it's all about money. And there's no community. It's low trust."

1972 Historical Turning Point​

Spiritual Obesity Recognition:

Gary: "So we have the most uninspiring. We've just had such a spiritual obesity over the past, like since, you know, I'm sure you saw the 1972 charts. Like, you know, everything, everything bad happened after 1972."

Billy Graham Peak Reference:

Gary: "1972, 1973 was a very interesting year, because... Billy Graham was voted the most admired man in the world... In 1973. Most admired man in the world. And so that was the peak of like, something. And then it just, depravity, it was just like..."

Mental Health and Personal Responsibility​

Critique of Mental Health Excuses​

Gauntlet Participant Example:

Tim: "There's a dude who had a mental breakdown. Cyrus... And this guy's still having a mental breakdown. It's wild... He legit has... He's got diagnosed with bipolar."

Personal Responsibility Framework:

Gary: "Why most mental health issues are a fucking dumbass excuse for not taking responsibility... your mental illness is just a fucking excuse."

Strategic Leverage Building​

Independence from Alpha Constraints​

Tim's Positioning Strategy:

Gary: "And that is if you build independent leverage... Outside of Alpha, that's like, damn, this guy is smart and an asset. Because he can't think for himself. He needs to have other people that are competitors... Strike fear for... Oh, this guy is valuable?"

Content Platform Development​

Substackстратегия:

Gary: "I think I can help you start your sub stack... No, but I would basically need to be a dictator of it... To say, no, this is not good enough. Because I would need to reel you back in from any shitposting tendencies."

Wealth vs Character Assessment​

Billionaire Critique​

Arthur Michel Example:

Gary: "I don't give a shit that Archer's a millionaire. He's a bitch to me. My classism is not related to your money. It's about your courage."

Tech Billionaire Pattern:

Tim: "Is that so different than all the other tech dudes out there? It doesn't really matter about your net worth, right? Is there a single... Like a tech billionaire that's like, hey, I'm the leader of this house. This is my family. This is the way shit goes, right?"

Mark Zuckerberg Example:

Tim: "Even Mark Zuckerberg got kicked by his wife... So basically there's a video... I think it was at Trump's inauguration where Zuckerberg got literally photographed staring at... Jeff Bezos, his wife's tits. And then like literally... So the internet went crazy. And then six hours later, he posted like an Instagram photo of him and his wife."

Future Vision and Singularity Discussion​

Post-Labor Society Framework​

Productivity-Labor Decoupling:

Tim: "I think of the singularity as a moment in time in human history where productivity and labor are completely decoupled. It was always productivity and labor."

Human Flourishing Focus:

Gary: "They can't even compute that the point was to flourish in the first place... The reality is that our parents were mindless drones."

US-China Collaborative Vision​

Moon City Concept:

Gary: "I believe that the US and China should do something as crazy big as build a city on the moon together. On the moon together... It cannot be... It can't be just the US building. It just looks too colonial. It has to be the most powerful countries together."

Immediate Action Items​

Content Creation Timeline​

Weekly Article Schedule:

Gary: "I mean, I think we do like a weekly article. We can do a weekly article. I mean, we'll never run out of ideas. There's just so much to talk about."

Community Building​

WhatsApp Educational Community:

Gary: "Yeah, and we'll create a WhatsApp community around the future of education. It'll be great."

Domain Name Research​

Revival Brand Development:

Gary: "Stay in touch. See if you can grab some revival domains."

Strategic Takeaways​

  1. Alpha Schools Leadership Crisis: Joe Liemandt's mood dependency and Arthur Michel's weak leadership create organizational dysfunction
  2. Educational Content Opportunity: 18+ article ideas focusing on courage, traditional values, and educational reform
  3. China Strategic Position: Gary's unprecedented access to incoming Chinese leadership creates global influence opportunities
  4. Male Leadership Crisis: 50-year drought in strong male leadership necessitates specialized educational interventions
  5. Cultural Courage Gap: Market opportunity exists for truth-telling educational content and institutions
  6. Anti-Establishment School Models: "Don't Be a Bitch Academy" concept addresses widespread cultural weakness
  7. Independent Leverage Building: Tim positioned to create educational thought leadership independent of Alpha constraints

The conversation represents a comprehensive strategic planning session combining immediate tactical decisions with long-term vision for educational and cultural transformation through courage-based initiatives.