Call Summary: DeepTrack's Conviction Against Competition, Unique Use Cases Development, and Gary's Strategic Support Proposal

Overview

Bryan Koyundi articulated unwavering conviction for DeepTrack's success despite intense competition from Reality Defender, Polygraph AI, and TruePic, revealing strategy of developing unique use cases competitors haven't dominated. The conversation demonstrated Bryan's refusal to surrender despite market challenges, Brenda's faith-based business philosophy connecting divine partnership with business success, and Gary's commitment to provide strategic support through refined proposal. Discussion revealed DeepTrack's innovative approaches including satellite imagery validation, virtual call bot detection, and executive damage control services while emphasizing God as ultimate business partner.

Key Topics Discussed

Bryan's Unwavering Conviction Against Market Competition

The Mindset of No Options:

"I don't have an option. I do not have an option to give up. I actually tell people that giving up is a very funny way, and impossible is a very funny word that I don't have to believe in."

Despite Daily Temptation:

• "The reason why I keep waking up pursuing this each other every morning, despite the constant thoughts of you know you can just write another resume get a job"
• Recognition that "giving up" simply isn't in his vocabulary
• Commitment: "It has to work. It. It. It has to work"

Gary's Validation:

"What's funny is that you the difference between you grinding and figuring it out versus being complacent in some job in Kenya is like infinitely different"

Competitive Landscape Analysis

Reality Defender's Position:

• 3 years old with ~40 team members
• Part of Y Combinator 2022 cohort
• Bryan: "They have more use cases than all these other players, which truly makes them a commanding race within the industry"
• Strong in media use cases but "still struggling with the finance use cases"

Market Specialization Patterns:

• Reality Defender: Excelling in media and call center verticals
• TruePic: Dominating finance space applications
• Capture: Leading in warehouse and storage verification
• Polygraph AI: Recently funded with 20-person team

Bryan's Strategic Insight:

"All these companies, we are all just trying to fit in somewhere, because this is a very, very new business. It's a very, very new piece of technology, and it's super, super competitive"

DeepTrack's Unique Use Cases Strategy

Satellite Imagery Validation:

• "One of the easiest way that we could do by adding a couple of unique use cases"
• "Validation of satellite imagery and metadata, in that kind of line. It's a 100% unique use case, right? And it's not been tapped by all these other players"

Deep Track Catcher - Virtual Call Bot Detection:

• Identifies bots on video calls in real-time
• Integration capabilities: "We are able to integrate today on Zoom calls, Teams, Google Meet, Cisco Webex"
• Bryan: "None of our competitors today is doing that yet. Maybe they would want to do it tomorrow, but up to now, we speaking, we're still the ones who are doing it"

Deep Track Executive Shield:

• Protection service for high-profile individuals
• "Ideally supposed to protect you and I and any personal information of people against raging deep fakes, misinformation and disinformation"
• Includes damage control services for celebrities and politicians
• Example: "Assuming today someone comes up with a very funny story about maybe Taylor Swift, because she's the one who goes through all that most of the time"

Healthcare Applications:

• Reality Defender planning healthcare entry mid-2026
• DeepTrack opportunity to enter earlier
• Bryan: "Maybe we could offer a different service within the healthcare space"

HR and Hiring Verification:

• Addressing AI candidates in job interviews
• Bryan: "So many times today, I see people complain like hiring partners HR and we say that we had a Zoom call with one of our candidates, but it was AI"
• Untapped market that larger players haven't entered

Strategic Philosophy: Finding the Gap

Differentiation Strategy:

"What can I offer to person X, that person Y is not able to offer? What can I do that DeepTrack is able to do?"

Government and Risk Management:

• KYC (Know Your Customer) validation
• KYB (Know Your Business) verification
• Services that competitors aren't offering

Evolution Example:

• Insurance use case developed in June 2025 (didn't exist at launch)
• Bryan: "We didn't have the insurance use case. It came about in June this year, and we've done so much around it"

Brenda's Market Perspective and Spiritual Framework

Multiple Winners Philosophy:

• Comparison to prediction markets: "When Polymarket took over, everybody was like, oh, the other people are going to survive"
• Now multiple players thriving including Trump's family venture
• Brenda: "I feel like there's a lot in the next, there's going to be so much growth that I don't think just one company can even handle it or even two or five"

Divine Business Partnership:

"Anytime you invite the Holy Spirit as part of the business, you're giving the ultimate power to the creator of the universe, and he knows where the best contracts are, more than anybody else"

Faith Integration:

• "God is my shepherd, but he's also is a business part of the business"
• "You do what you can, and God does the rest. If you just have the faith, he picks up where you can, where you stop"
• Recognition that human power alone is insufficient: "We, with our own power, we cannot"

Gary's Strategic Support Proposal

Commitment to Action:

• Gary: "I've been thinking about... how I could support, but possibly a pretty meaningful way"
• "I think what I'm going to do is refine a proposal and then send it over to you"
• Scheduling follow-up call for next morning

Recognition of Bryan's Attitude:

"Well, I love your attitude, Brian. I love your answer. You have to make it work."

Future Vision and Expansion Plans

Post-Funding Growth Strategy:

• Brenda: "When you're here [Silicon Valley residency], obviously, we want to look at how ways we have to hire more people"
• Recognition that Polygraph's 20-person team came from good funding
• Vision to provide jobs: "You'll also be providing jobs, which is a blessing to a lot of people"

Competitive Intelligence Approach:

• Bryan's plan: "I will keep monitoring their social monitoring what they're doing, probably get one on one conversation with maybe a team member"
• Goal: "Try to understand some of their powers and some of their weaknesses"
• Strategic leverage: "That's the best way we could leverage our capabilities also"

Bryan's Prediction:

"I think Polygraph will blow up on Reality Defender"

Personal Context

Brenda's Birthday Road Trip:

• Spontaneous trip with daughters to Houston
• Staying at luxury hotel
• Demonstrates family involvement and celebration amid business discussions

Energy Dynamics:

• Brenda observing: "Gary, you look like you rested... Brian, you look tired. Trading places"
• Shows awareness of team members' wellbeing

Key Quotes

On Conviction and Persistence

Bryan: "I don't have an option. I do not have an option to give up. I actually tell people that giving up is a very funny way, and impossible is a very funny word that I don't have to believe in."

Bryan: "It has to work. It. It. It has to work."

On Competition and Strategy

Bryan: "All these companies, we are all just trying to fit in somewhere, because this is a very, very new business."

Bryan: "What can I offer to person X, that person Y is not able to offer?"

On Market Opportunity

Brenda: "There's going to be so much growth that I don't think just one company can even handle it or even two or five."

On Divine Partnership

Brenda: "Anytime you invite the Holy Spirit as part of the business, you're giving the ultimate power to the creator of the universe, and he knows where the best contracts are."

Brenda: "God is my shepherd, but he's also is a business part of the business."

On Competitive Intelligence

Bryan: "I will keep monitoring their social monitoring what they're doing... try to understand some of their powers and some of their weaknesses."

On Recognition

Gary: "What's funny is that you the difference between you grinding and figuring it out versus being complacent in some job in Kenya is like infinitely different."

Action Items / Takeaways

Immediate Actions

• Gary to refine and send strategic support proposal to Bryan
• Schedule follow-up call for November 1, 2025 morning
• Bryan to review proposal and discuss partnership terms

Strategic Development

• Continue developing unique use cases competitors haven't dominated
• Focus on satellite imagery validation as differentiator
• Accelerate Deep Track Catcher virtual call integration
• Build out Executive Shield damage control services

Market Positioning

• Target healthcare space before Reality Defender's mid-2026 entry
• Develop HR/hiring verification services
• Expand government and risk management offerings
• Maintain competitive intelligence on all major players

Team Building

• Prepare hiring strategy for post-funding expansion
• Identify expertise gaps needing to be filled
• Plan for Silicon Valley residency resource needs
• Build network of industry connections

Strategic Insights

The Power of No Options

Bryan's conviction stems not from optimism but from burning all bridges - he literally doesn't see giving up as an option. This mindset transformation from "trying to succeed" to "has to work" creates different energy and attracts different opportunities.

Emerging Market Dynamics

The deepfake detection market is still nascent enough that no player has achieved dominant lock-in. Each company is finding specialized niches, creating opportunity for DeepTrack to identify and dominate underserved use cases.

Unique Use Cases as Moat

DeepTrack's strategy of rapidly developing unique use cases (satellite imagery, virtual call detection, executive shield) before competitors creates temporary monopolies in specific verticals, building reputation and customer base.

Divine Partnership Principle

Brenda's framework of God as business partner isn't just spiritual encouragement but strategic philosophy - believing divine wisdom guides toward best contracts and opportunities human intelligence might miss.

Competition as Catalyst

Rather than being discouraged by funded competitors, Bryan uses them as intelligence sources, studying their strengths and weaknesses to identify market gaps. This turns competition from threat to strategic advantage.